Skill Inventory Matrix
Enabler for Internal Mobility Program
Records
| ID | Sector | Division | Department | Unit | Technical Skills |
|---|---|---|---|---|---|
| 4935 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of digital marketing strategy formulation, audience segmentation, and multichannel campaign execution across paid, owned, and earned media. | |
| 4936 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of social media management, including platform algorithms, content planning and community engagement. | |
| 4937 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of website content management systems, technical SEO, on-page and off-page optimization. | |
| 4938 | Commercial | Marketing & Communication | Digital Marketing | Knowledge of digital campaign performance metrics, engagement KPIs, conversion funnels, and reporting dashboards. | |
| 4939 | Commercial | Marketing & Communication | Digital Marketing | Ability to lead digital media campaigns across multiple platforms. | |
| 4940 | Commercial | Marketing & Communication | Digital Marketing | Ability to manage digital compliance and governance, ensuring alignment with regulatory requirements, customer data privacy, and brand standards. | |
| 4941 | Commercial | Marketing & Communication | Digital Marketing | Ability to collaborate cross-functionally to enhance digital user journeys, drive innovation, and improve marketing effectiveness through emerging technologies. |